Illustration of a festive man in Nordic attire, ornamented with ribbon, holding a mug of beer.
Far Erik — Christmas Beer — image 2
Far Erik — Christmas Beer — image 3

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DesignFar Erik

Christmas Beer

Completed20156

Overview

A Christmas ale label commissioned as a gift for Erik, a friend’s father. I combined Nordic-inspired lettering and a festive illustration over a two-week project.

Far Erik started with a phone call and a story. A friend wanted to brew a special Christmas ale for his dad — a man called Erik — and needed a label that felt like a proper gift, not just a sticker on a bottle. That kind of brief is rare, and I jumped at it.

I designed a label that leaned into the warmth of the season — Nordic character, rich colours, a hand-crafted feel. Every detail was chosen to make Erik smile when he unwrapped it. The illustration became the heart of the piece: a jolly figure in festive attire, mug raised, ready to toast.

The project took two weeks, from the initial phone call to the finished label. A personal brief and a clear recipient gave the design its direction.